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    <loc>https://www.sarahmilevschi.com/about</loc>
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      <image:title>Sarah Milevschi</image:title>
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    <loc>https://www.sarahmilevschi.com/fun</loc>
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    <lastmod>2020-06-26</lastmod>
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    <loc>https://www.sarahmilevschi.com/portfolio</loc>
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    <lastmod>2020-12-18</lastmod>
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      <image:title>Portfolio - Thermos Smart Lid App</image:title>
      <image:caption>Goal: Design a motivating app that measures a user’s water consumption along with the companion Thermos connected water bottle. Responsibility: Designed a UI workflow and developed a look that was universal for a wide audience of users, while including playful elements and animations that motivates users to want to achieve the goals they set for themselves. Results: Through colorful UI and data charts, users can see their progress and measure their results. The app is a playful and motivating tool in everyday wellness via the simple act of drinking more water.</image:caption>
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      <image:title>Portfolio - Customer Support Site</image:title>
      <image:caption>Goal: Build a support site that is functional for our customers, offers robust and relevant content for all our products, services and app, is easy to navigate, and we can begin collecting analytics on for continuous improvements. Responsibility: Create a customer support portal from the ground up. Identify current product line, setup articles, problem solving issues and before-you-buy customer needs. Develop a research and content strategy, site map showing hierarchy and site sections and stand up analytics tools for collecting customer insights and improvements.  Results: Set up a clean and user-friendly home page where users can search or navigate to any pre purchase questions, installation support and problem solving topics they need for our products, app, home network, and compatibility.</image:caption>
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      <image:title>Portfolio - Smoke Tronix App for Connected Smoker</image:title>
      <image:caption>Goal: Incorporate traditional smoker features into an easy-to-operate UI so users of the companion smoker can cook their foods to perfection. Responsibility: Designed a UI workflow and executed on creating a design that was dark &amp; masculine. Results: Incorporated all the functionality of the smoker; power control, lighting control, temperature control, and smoking element control. In addition to the general operation of the smoker, the app included guides to meet ideal temperatures for different meats for a professional-level cooking experience anyone can achieve.</image:caption>
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      <image:title>Portfolio - iDevices Instinct Packaging</image:title>
      <image:caption>Goal: Create a packaging design for Instinct, a smart light-switch with Alexa built-in. Packaging needed to be easily updated for changes in features, barcode, or new rating requirements. Packaging also needed to include 3 languages, which was a first for any of iDevices’ packaging. Responsibility: Lead another designer, new to packaging projects and guide him through the nuances of working in a three-dimensional space. Collaborated on the creative process of researching competitor package designs, materials, and our multiple translated language layout strategies. Results: A flexible sleeve design allowed the exterior content to be flexible &amp; produced inexpensively, over a high-quality, hinged box which contained only our brand logos &amp; high-end imagery.</image:caption>
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      <image:title>Portfolio - Builder Trade Show</image:title>
      <image:caption>Goal: Design a trade show space for iDevices at the Pacific Coast Builders Conference. Showcase Instinct, an upcoming product, in a prominent location was a key focus. Quickly convey to attendees and stand out that we were a smart home company among all the hundreds of traditional building industry vendors. Responsibility: On a very short timeline, I developed a layout that met the needs of both a hands-on experience and created an alcove space for the sales team to meet with prospective builders and developers. Results: One of the most successful booth designs we’ve had in terms of creative design and functionality for the sales team. With a tangible product display table and interactive demos, the booth delivered on user interactivity and curiosity.</image:caption>
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      <image:title>Portfolio - Pro Product Guide</image:title>
      <image:caption>Goal: Design a printed brochure to be distributed at different industry trade shows, builder show rooms and buyer presentations that told the story of a smart home lifestyle &amp; highlighted the differentiators of the iDevices product line.  Responsibility: Created a strategy around the layout and imagery. Executed on custom photography, sourcing stock imagery and grouping content so it was scannable and easy to understand for the pro audience. Results: A cost effective &amp; individualized brand brochure showcasing the smart home lifestyle story and clearly conveys tech specs &amp; features of the individual products, which is critical info for the pro audience.</image:caption>
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      <image:title>Portfolio - Brand Guidelines</image:title>
      <image:caption>Goal: Build a system around iDevices new logo &amp; brand identity. As the UX team grew, it was important to have a system to reference our brand philosophy, various logos, type styles, colors, marketing language, and photography tone.  Responsibility: Lead a junior team member through identifying needs and opportunities for our internal teams, and needs of external teams working with our brand. Worked with them to collect inspiration &amp; research on successful design guidelines and developed a strategy for standing up a system for us that was on-brand and met the needs.  Results: A clean design and PDF format that could be easily distributed to any teams or partners who needed to access this information or worked with our brand.</image:caption>
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      <image:title>Portfolio - Marketing Campaigns</image:title>
      <image:caption>Goal: Deliver a consistent &amp; regular brand experience to our customer through email &amp; social media campaigns. Responsibility: Lead junior designers in art direction, messaging strategy, photo shoots or photo sourcing. The cadence of delivering promotional campaigns is typically twice a month, in which we will create at least one email and multiple supporting social media posts. Results: While imagery and promotion shifts for each campaign, we regularly drive sales by delivering a visually interesting and clear promotional strategy with a consistent brand experience.</image:caption>
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    <loc>https://www.sarahmilevschi.com/inspiration</loc>
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    <lastmod>2021-01-15</lastmod>
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